deliciouslyorkshire at Regional Food Group for Yorkshire and Humber

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Promoting, supporting and developing food and drink businesses in the Yorkshire and Humber region. We champion provenance and local sourcing.

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deliciouslyorkshire

deliciouslyorkshire, aims to raise awareness of the region and the wide array of products on offer.

As the voice of the sector, deliciouslyorkshire will continue to promote provenance through our campaigning brand, offering our members real and tangible business benefits.

The projected market for regionally sourced food continues to grow. Tesco is on course to sell £930m of local and regional products this financial year, while recent research shows that 65% of consumers want to buy local.

Many consumers are prepared to pay a slight premium, despite the economic downturn, if it means supporting the local economy and getting a fresher and more flavoursome product into the bargain.

Consumers dining out are also demanding to know where their food comes from and would like to see this information on the menu. Local food offers the consumer reassurance on safety, quality and freshness and an expectation of a better dining experience. All factors that members can capitalise upon by using the deliciouslyorkshire branding on menus, packaging and point of sale.