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The deliciouslyorkshire awards recognise and celebrate the elite of the region’s food and drink, showcase fantastic produce and celebrate the outstanding achievements of the sector within the region.
Mystery Shopping & Dining
Mystery Shopping is the process of sending a highly trained assessor into a business, posing as a customer, to assess it against pre-set criteria. The mystery shopper follows a scenario designed to measure all key aspects of your customers’ experience, and produces a detailed report of their findings.
Mystery Shopping and dining is not just an evaluation tool, it can create real performance improvements to help make your business more profitable.
Working with industry experts IMS, deliciouslyorkshire can help you to create and conduct a mystery shopping or dining program specifically tailored to the needs of your business. We can help in the interpretation of your results and how to implement the findings to best effect.
What’s in it for you?
For any business a happy customer is its most effective marketing tool. Mystery shopping enables you to see your business from a customer perspective, measuring the effectiveness of the service at every stage of the customer journey. Thus enabling you to turn first time customers into repeat business.
Increased employee performance & motivation – findings from mystery shopping and dining are tools to help employees take pride in their work, delivering higher and more consistent levels of service.
Reduced staff training costs and increased efficacy – You can use your research to identify exactly where your training needs are most required, this allows your training to be more targeted, effective, quicker and cheaper to deliver.
Benchmarking – through using the deliciouslyorkshire Service you will be able to bench mark yourself against similar businesses in the region.
The Mystery Shopping and Dining service is ideal for:
Any business looking to ensure their business and staff deliver consistently outstanding product and customer service.
Why you need it:
You can measure the gap between service aspirations and actual delivered performance – identifying trends and taking action before they can impact negatively on your business
Understand how to outperform your competitors
Ensure standards are maintained during busy periods, when the business owner is not present and by seasonal or temporary staff
You can select the time of visit and the profile of mystery shopper/diner
Why use deliciouslyorkshire Mystery Shopping and Dining:
In house expertise to help create your bespoke mystery shopping campaign and interpret the results to best effect in your business.
The ability to amend your questionnaire to reflect seasonal changes and business focus
Industry benchmarking – deliciouslyorkshire will use the collective data for your industry to feed back on your performance in relation to your competitors
To discuss your ideas or to find out more get in touch with Sally Jude
E: .(JavaScript must be enabled to view this email address)
T: 01937 830354