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Industry Experts’ Comments
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Predicted shopper trends by IGD
Tim Maton, senior consumer analyst at IGD, spoke at a meeting about his findings from the IGD report “Shoppers 2012”.
Some of the comments and predictions included: Consumers will demand “value for values”.
Trend for ethical shopping has continued apace irrespective of the recession, especially on such issues as local food, high animal welfare products and products that support Fairtrade. Shoppers expected to be more careful in their food choices but will not comprise on their food experience. “Value will remain intregral”. 15% of shoppers will look to buy more organic food by 2012 whereas 11% expect to buy less.
By 2012 shoppers are expected to buy from a range of channels including farmers’ markets and neighbourhood stores.
Source: IGD/FPJ Nov ‘09
