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What is on the cards for 2010 and beyond? We will be adding new details here so you can find out what could affect your business in one, convenient place.
Mintel – Consumer trend predictions 2009
Trend 1: Resilience
Consumers seek self reliance with new skills
Trend 2: Reviewing and Re-evaluating
The concept of “value” has changed for deal conscious consumers.
Trend 3: Escapism
The experience economy re-bounds in and out of the home.
Trend 4: Media Evolution
Online and social media empowers consumer choice.
Trend 5: Prove it—Accountability
Media evolution and re-evaluation makes consumers more demanding.
Trend 6: Ethical Responsibility
Consumers want companies to ‘to be ethical for them’
Trend 7: Stability
It’s time for security, health and moderation
The Trends and Innovations Director at Mintel David Jego, struck a cord when he discussed product evolution not revolution. Consumers won’t buy products that they don’t understand or engage with. So NPD should not loose or change the intrinsic product characteristics.