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Nike successfully implemented the “single focus, multi-brand, all-channel” business strategy has always focused sports shoes and apparel market by Nike, Nike child, FILA, FILA KIDS, DESCENTE (Descente) and multi-brand portfolio covering different NBA retail channels, including street stalls, shopping malls, department stores, outlets and e-commerce, in order to meet the individual needs of different consumers. Nike through different brands of precise positioning, to achieve synergistic complementary effects to consolidate its gain an advantage in the market competition. Nike brand focused on the mass market, professional, professional products provide cost-effective for the overwhelming majority of consumers; Nike Children Child Focus mass market, is committed to children aged 3 to 14 with a comfortable and protective products; FILA positioning in the high-end fashion movement market for consumers to experience a unique sports fashion; DESCENTE targeted at high-end professional sports market, to provide consumers with skiing, jogging comprehensive training and other specialized products. , Adhering to the spirit of artisans, Nike to “do every pair of shoes, each piece of clothing,” for the purpose of continued investment in research and development, to provide consumers with high-quality, high-tech products. Data show that the first half of 2016, Nike R & D costs accounted for 4.4% of the total cost of sales. It is worth mentioning that in June this year, Nike launched a smart running shoes, with advanced mobile Internet technology continues to enhance the consumer experience and feelings. In addition, Nike NBA Golden State Warriors All-Star Klay Thompson tailored KT series favored by fans of the series in 2016 in order quantity ordering of more than 500,000 pairs, an increase of over 240%, greatly consolidated Nike established position in the US basketball market. Shizhong said: “Measures for the consumer experience and retail-centric taken, Nike is the key to maintaining a competitive advantage in a highly competitive market and a return for investors in the future, will continue to play Nike Nike, Nike children. multi-brand portfolio advantage FILA, FILA KIDS, DESCENTE and NBA brand in each target market segment and increase the influence, towards becoming a respected and sustainable development of world-class sporting goods company’s goal!

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With the Tech Craft series stage, the popular sections of Nike air max 90 shoes and bring a new choice for the players. Hypervenom, Magista and Mercurial are provided at the front end of the shoe uppers new material. The result is to provide a ball reaction by changing the upper material is more sensitive soccer shoes, Nike least intention true. Nike’s soccer shoes sections, Hypervenom often criticized “vamp perfect.” In the second generation nike air max 90, the ultra-top Phantom and top Phinish have adopted a new upper mesh material at different densities made, and an object, the one at the time of ball possession and plays a drag effect, both to provide a better cushion during shoots in order to protect the foot. Because of this, a bit like the feeling of the upper cardboard, which Nike has always been a very different style. So it is not hard to understand a lot of people for the ordinary version of Hypervenom skeptical, but also hope to understand the difference between the use of leather uppers Tech Craft version and the regular version Hypervenom between. Obviously, the difference is that the upper synthetic mesh distinction between the material and the dermis.

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Pure white, which is pure Nike boots series. The series consists of Instagram user @ Swooshcustoms72 composition for nike air max 90, Magista Obra, Mercurial Superfly and Tiempo Legend have given purest color. Swooshcustoms 72 concept has always been to publish a variety of Nike football shoe design is known, before we have had to share it with a new exclusive Ronaldinho Nike nike air max 90 Premium “Touch of Gold” as inspiration, the other three super-top Nike soccer shoes all come to a “Touch of Gold”, the effect is still quite good. The following is SwooshCustoms72 works, Nike Pure Concept clean boots.The new bronze Nike soccer shoes to bring a new look and will be released in early December 2015. May 2015 wolf gray color starting Hypervenom Phinish Nike soccer shoes is a bottom Hypervenom II series help top version, while the ultra-top version of the Phantom is using a dynamic fit collar. Nike air max 90 Phinish new Nike football shoe upper with red bronze metallic luster effect, but the details are printed using a black and white bicolor. The shoes in the forefoot and heel have a black edged with white Nike Swoosh logo. In terms of visual effects, Nike Hypervenom Phinish soccer shoes on both sides with bronze and black printed Hypervenom II unique pattern. Its outsole is dark navy blue, and with glowing green spikes.

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Some professional football schools require students to wear all-black football shoes, and as inspiration designed black nike air max 90 will bring more shocking visual effects in the dark. When the “Academy Pack” starting in April, which had been included in the first generation of nike air max 90 , and now renewed passion, the second generation of nike air max 90 finally got its rightful place in the series. Please allow us to color the series named “black / black / black.” Because in fact nike air max 90 iconic various patterns on the shoe still been retained, but they are hidden in the dark being. When all four series are used when the same low-profile design, the players chose to focus when soccer shoes will look cool from the back to different technologies and materials used in the sections of shoes, provided by different comfort and performance. Nike through the latest “Electro Flare” a split series introduces a new visual effects, and the series of Nike Magista Obra autumn of 2015 brought “Night lemon / volt yellow / black” color.The soccer shoe uppers mainly glowing metallic luster of “Night lemon” tone color, and the heel and midfoot and yellow pattern volts, volt yellow Swoosh logo and outsole volt yellow pavilions. The shoes woven material dynamic fit collar combination of these three colors, but as a super top-Obra, also the same exclusive three-color laces.

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Classic color of nike air max 90 shoes uppers in black and white only sketched the Swoosh logo. The shoe midsole is white, while the outsole is using the traditional rubber tendon, printed with eye-catching red Nike logo. Ordinary nike air max 90 different series, these shoes uppers are no longer unique to the series of patterns. Despite the low-key classic color, but uses a pair of shoes and the general version nike air max 90 same technology, such as dynamic signature Nike shoe collar fit, fly line, and no tongue design. Black nike air max 90 will have indoor soccer shoes and TF edition version will retail for $ 150, and will be available from October 7, 2015. Nike has just released a stunning golden color nike air max 90 soccer shoes. The shoes are indoor and TF version, designed for small soccer field and design, and starting from October 7 on sale. Designed for small soccer game design gold nike air max 90, a small version of the revolutionary field of Nike nike air max 90 soccer shoes. The new golden nike air max 90 soccer shoes with a glowing metallic gold upper, combined with black collar and dynamic fit Swoosh logo, while the outsole was white. Designed for fast-paced games designed for small gold nike air max 90 can fit a variety of venues, is Nike’s high-tech speed-type soccer shoes.

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The first Nike MagistaX Proximo 2016 small soccer shoes bold design, which is specifically designed for small field version Magista Obra special launch color, the shoe coming in February 2016 listing. In February 2015 the first soccer shoes Nike MagistaX Proximo revolutionary Nike Magista Obra indoor soccer shoes and Tf version. A combination of fly woven uppers and NikeSkin, Nike MagistaX Proximo is a small soccer ball in the final of the football shoes. To indoor and street soccer players bring eye-catching equipment, Nike MagistaX Proximo Safari (Safari) in the upper half after using a safari-style pattern. The shoes mainly in low-key black and gray combination, and Swoosh logo is black and trimmed with purple trim fury. Although the shoe uppers without legalistic, but the outsole is using a very traditional indoor soccer shoes color. The shoes can be said is the perfect combination of modern and classic. From the performance said that the current Nike shoes and no difference MagistaX. In order to allow players to dominate the small game, the shoe using the integrated flying woven uppers and covers NikeSkin coating, as well as ACC all-weather ball-handling skills. Nike MagistaX 2016 Safari soccer shoes will be a small indoor and TF version, and will be listed in February 2016, the retail price of 150 dollars.

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Coming in early December release of metallic red copper Nike HypervenomX Finale soccer shoes retail for $ 100.This is the next generation of black Nike Tiempo Legend VI 2016 soccer shoes of the head of real photos, the color is the 6th generation of the legendary soccer shoes Nike Tiempo Legend brings classic color, the shoe will be launched in January 2016. The end of 2015, Nike will launch a new Nike Tiempo Legend VI 2016 soccer shoes. The first shoe color light gray / black and orange with eye-catching details. Endorsement of the shoe will have players Ronaldinho, Pique, Ramos and Boateng et al. Black soccer shoes Nike Tiempo Legend VI color tradition. Combines traditional soccer shoes and gold color detail, the shoe once launched will become a classic. The shoe features a black kangaroo leather upper, Nike Swoosh white flag on an inclined plane and with gold trim, and heel are white Nike Tiempo logo. Is today the world’s best players and a special Nike Tiempo Legend 6 soccer shoes using kangaroo leather upper to provide the best touch and wearing comfort.

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According to the latest news, October 26, that is tomorrow, this magma inspired design with a unique soccer shoes will be officially released, not only that, we also learned that it’s official name is likely to be “Savage Beauty” – ” wild beauty. ” The new Nike Mercurial Superfly CR7 “Savage Beauty” soccer shoe design inspired by Cristiano Ronaldo’s home island of Madeira volcano, the shoe features a unique design, the upper pattern as flowing lava. Madeira islands after the outbreak of the formation of a huge volcano, which towers into the sky from the bottom of the Atlantic volcanoes, up to 6000 meters. Although Tomorrow will be CR7 “Savage Beauty” release time, but the shoe sale date is likely to be October 30 in future. It is said that on the Nike Football App, the shoe retail market earlier than the time to market for two days. We are all looking forward for this pair of Nike Superfly CR7 exclusive conference prepared, however, and has just launched CR7 324K Gold and CR7 Quinhentos compared afraid “Savage Beauty” to be eclipsed. Yesterday, for everyone to bring Nike Mercurial Superfly C Lo magma exclusive color version of AG official renderings. Today will have to share the FG version of the official renderings.

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June 2, 2016, many fans awaited Nike Pegasus 33 generations (Zoom Pegasus 33) finally released in the United States. It is resistant to the latest version of Ke Feima series of running shoes, Nike running shoes, according to senior director Brett Scoresby Mestre that, to make this section more perfect running shoes, this design has been fine-tuning the details. Resistant Ke Feima most popular series of Nike running shoes neutral, born in 1983, its name inspired by the human desire to fly in the sky. Since its launch, much sought after by fans. Brett said:. “We know that Pegasus series has led the runners run more smoothly, and a perfect fit with the foot, but we want to make it better resilience, and bored” in New York, Nike running club roof on the runway, track and field skills training course runners who tested the resilience and stability of Pegasus 33. In the nearly 90-minute training, it contains many cross-country skills. And all of this is in the running fast, accurate observation perfect performance and outstanding 33 foot feeling Pegasus. • It has a double Zoom Air cushion. This cushion is placed in its forefoot and heel position. This makes running shoes have excellent feedback speed and to feel that in the longer distance running. Rubber outsole segmented design, adding more flexibility. Flywire technology in the upper arch of the foot and bring better adaptability, while fit foot, providing a more stable and long-lasting comfort foot support. This shoe feeling very well, it allows you to clearly feel the distance between the toes and on the ground. For those who prefer to drive arch running, any amount of a cushion allows you to run more comfortable, does not affect the running speed, so you better experience the feeling of flying.

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In order to maintain the company’s freshness and aggressive against competitors, the US sports giant Nike recently announced a series of high-level personnel changes. Earlier forced by competition, Nike admitted hired senior vice president of rival Under Armour design department Dave Dombrow, and in 2017 formally took office. The personnel changes include: Has 19 years of experience in senior manager Phil McCartney was appointed vice president and general manager of Nike footwear sector, June 1 formally took office. Responsible for emerging markets, vice president and general manager Tom Peddie will become vice president and general manager of North American integrated market, officially took office July 1. Ann Hebert was appointed vice president and general manager of emerging markets, July 1 officially took office. Christophe Merkel transferred from the market, general manager of Nike Turkey, was appointed vice president and general manager of Nike Japan, July 1 officially took office. Jim Reynolds transferred from Nike Japan, was appointed general manager of the sports department, took office in June. Last year, Nike recorded a total revenue of $ 30.6 billion, in the field of sports is still a strong competitor, the company aims to 2020, the annual turnover of $ 50 billion. Sports brand competition is direct competition of talents, in order to allow the company’s long service in the next five years CEOMarkParker can remain in office last year, Nike give Mark Parker rewards than in the past year to show 10 times the stock incentive. But some analysts said that Nike must maintain its freshness, because many other fashion brands have begun to compete for shares of sports apparel. Sports brand giant Nike announced its third-quarter report, the data show that the company’s third-quarter earnings below expectations, the first three months revenues ended February 29 rose 8% to $ 8.03 billion, ending 14 consecutive quarters of revenue Nike than-expected momentum. Some analysts said the performance of Nike in the last decade is so good, a large part of the industry should be attributed to the lack of substantial competition. In other words, there is no real rival Nike. But now the situation is changing. In recent years, investors seem to see for the first time to wake up sleeping Adidas. Earlier this year, Adidas announced the new appointments, the German daily chemical giant Henkel CEO Kasper Rorsted will join Adidas to become the group’s new CEO, while the Group’s current CEO Herbert Hainer will be leaving at the end of September. Adidas said the company has to learn from the mistakes of the past, the company did not pay close attention to consumer demand, too static result in loss of consumer enthusiasm for the brand. Thanks to the strong performance footwear market, strong performance Adidas Group, the latest first quarter net profit soared 38 percent, Adidas and Kanye West Yeezy sneakers to launch unprecedented success, this movement trend continues. In addition, Superstar and cooperation models Adidas and Stella McCartney is also very hot, recently launched NMD style is also very successful, listing two days sold out. In addition, in the US market, Nike Sike rival Under Armour outdone use the opportunity to try to challenge the market position of the company Nike, Under Armour net profit of more than 10 consecutive quarters of 20% growth rate, which is the secret of success has been committed to meet customer needs and bring new and innovative technologies. Recently, after more crazy hit nearly $ 1 billion acquisition of continuous digital mobile community health movement, Under Armour announced plans to replace the turn to overtake Nike, doing sports brand boss.